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Lycl

Brand Owner: Beiersdorf
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Brand Description

LYCL Inc. is a Korean skin care and tech startup established in 2013. The company combines three different business models: unpa.me, a review and content platform for K-Beauty products, palett.me, an influencer network platform, and unpa.Cosmetics, the startup’s own skin care brand. This setup leads to a fast development of data-driven, consumer-centric and highly innovative skin care products. LYCL Inc. already has a strong footprint in South Korea with the majority of product sales generated through a direct-to-consumer (DTC) business model via LYCL’s own website.

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